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Work
( Concept Build )AI Automation

LUMI Dental

A dental clinic that answers every lead in seconds — automatically.

Dental — Cosmetic & Implants/2025/In-house build

LUMI Dental is a clinic we invented and a system we built for ourselves — a live, fully wired reference build rather than a client engagement.

LUMI Dental — website
Services
Landing Page DesignFull-Stack BuildAI Lead QualificationAutomation Pipeline
Stack
Next.js 16React 19TypeScriptTailwind v4Claude APIResend / Vonage / Cal.com
Year
2025
(00)Overview

LUMI Dental is our own build: a fictional premium cosmetic and implant clinic, wired up as a working reference of an AI speed-to-lead pipeline. The premise is real even if the clinic isn't — high-value dental patients arrive as web enquiries, and the practice that replies first usually wins them. So we paired an elegant, calm landing page with a capture-qualify-follow-up flow that runs on live integrations, and pointed it at a clinic we made up so we could show the whole thing working before anyone signs.

(01)The Challenge

The problem

Cosmetic and implant treatments are worth thousands per patient, and those patients shop around. The practice that follows up first almost always wins the booking — but manual follow-up is slow, inconsistent and dead outside office hours. We wanted a way to show a clinic owner exactly what an automated alternative looks like, running, before asking them to sign anything.

(02)The Approach

What we
built.

We designed a calm, premium landing page that earns trust — treatments, before/after results, testimonials and a consultation form — then wired that form into an automated speed-to-lead backend. The moment an enquiry lands, a Claude model reads it, scores intent and urgency, and triggers multi-channel follow-up: SMS via Vonage, email via Resend, and a Cal.com booking link. The owner gets an instant lead summary, and high-intent patients jump the queue. Every integration runs against live credentials, so the demo does the real thing rather than describing it — and the same build drops onto a real clinic's domain and patient data.

  • 01Premium landing page — treatments, before/after, testimonials, consultation form
  • 02Consultation form feeding a Zod-validated backend lead pipeline
  • 03AI intent & urgency scoring via Claude, with a deterministic fallback
  • 04Live multi-channel follow-up — SMS (Vonage), email (Resend), booking (Cal.com)
  • 05Instant lead summary to the clinic owner; priority flag for hot leads
  • 06Every integration running on real credentials — enquire and it actually replies
(03)What it demonstrates
  • 01A pipeline you can watch run: enquiry in, scored and replied to in seconds — the response window that decides who wins a patient worth thousands.
  • 02Routing logic that behaves identically at 2am and 2pm, because it's code rather than someone's attention.
  • 03A costable alternative to a front-desk chaser — the ROI comparison a clinic can evaluate before committing to either.
  • 04A build that transfers to a real clinic as-is: same pipeline, their domain, their calendar, their numbers.

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