WorkProcessContact
Work
( Case Study )Custom Website

Curek

A local cleaning service that books jobs while you sleep.

Cleaning Services/2026/Slovenian Coast
Curek — website
Services
DesignCustom Next.js BuildConversion CopyAI Chat Assistant
Stack
Next.jsTypeScriptTailwind CSSClaude APIVercel AI SDKResend
Year
2026
(00)Overview

Curek does high-pressure cleaning across Slovenia's coast — concrete, stone, bins. The work sells itself once you see the before/after; the problem was getting people to that moment and to a quote. We built a conversion-first site that does exactly that — then gave it a custom AI assistant that answers questions and captures quote requests around the clock.

(01)The Challenge

The problem

A new local service with no reputation to lean on needed to earn trust fast and make requesting a quote effortless. Pricing anxiety and 'will they even show up?' doubt kill these jobs before they start — the site had to answer both instantly, at any hour, before the visitor bounced to a competitor.

(02)The Approach

What we
built.

We led with proof and clarity: before/after sliders that show the transformation, transparent per-square-metre pricing with no hidden costs, a one-hour response promise, and a satisfaction guarantee front and centre. A simple three-step path takes a visitor from curious to quote request without friction. On top of that we built a custom AI chat assistant — no third-party bot — powered by Claude: it answers questions about services, pricing and coverage in the visitor's own language, and once someone shows intent it gathers the job details and emails the owner a quote request, turning late-night curiosity into a warm lead.

  • 01Before/after image sliders for every service
  • 02Transparent pricing (from €2/m²) with no hidden costs
  • 03One-hour response promise and money-back guarantee
  • 04Frictionless quote-request flow
  • 05Custom AI chat assistant (Claude) that answers and captures leads 24/7 — no third-party bot
  • 06Bilingual (SL/EN) chat with quote requests emailed straight to the owner
  • 07FAQ and gallery that pre-answer objections
(03)Outcome
  • 01A 24/7 AI assistant that captures quote requests around the clock — converting after-hours demand competitors miss into booked jobs.
  • 02Up-front pricing and guarantees that qualify leads before they reach the owner — a warmer pipeline with less time lost to unqualified enquiries.
  • 03A frictionless 'just looking' → submitted-quote path engineered to lift the site's visitor-to-lead conversion rate.
  • 04Trust built through transparency, reducing price resistance so the business competes on value rather than the lowest rate.

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